Dashboard
32 active campaigns · 2,847 units sold
Revenue
$82,410
2,847 units ↑ 14.2%
Net Profit
$18,930
23.0% margin ↑ 31.4%
Ad Spend
$19,640
$51,290 ad revenue
ACoS
38.3%
↓ 4.1pp vs prior
ROAS
2.61x
↑ 12.3%
TACoS
23.8%
↓ 3.6pp vs prior
2.1M impressions
28,412 clicks
CTR 1.35%
CPC $0.69
CVR 10.0%
37.8% organic
Daily Performance
Profit & Loss
Revenue$82,410
COGS-$16,48220.0%
Landing Costs-$4,9446.0%
Amazon Fees-$18,77422.8%
Ad Spend-$19,64023.8%
Other Expenses-$3,6404.4%
Net Profit$18,93023.0%
Inventory Alerts
| SKU | Stock | DOC | Risk |
|---|---|---|---|
| VTL-D3K2 | 84 | 12d | CRITICAL |
| VTL-OMEGA | 210 | 28d | WARNING |
| VTL-MAG | 1,420 | 85d | HEALTHY |
| VTL-MULTI | 890 | 62d | HEALTHY |
| VTL-PROB | 2,100 | 142d | OVERSTOCK |
Recommendations
AI analysis and inventory rules — your unified action queue
Negate 'vitamin d for dogs' wasting $47.80
Search term 'vitamin d for dogs' spent $47.80 with 31 clicks and 0 orders in D3+K2 Exact campaign. Pet supplement query — wrong audience entirely.
📄 Search Term Report → Exact - Vitalene D3+K2 5000IU
Negate 'fish oil pills cheap' wasting $38.20
Search term 'fish oil pills cheap' spent $38.20 with 42 clicks and 0 orders in Omega-3 Broad campaign. Price-sensitive shoppers not converting on premium product.
📄 Search Term Report → Broad - Vitalene Omega-3 Premium
Lower bids 15% on Magnesium Broad — keywords 'calm supplement', 'sleep aid magnesium'
Keywords 'calm supplement' ($89 spend, 0 orders) and 'sleep aid magnesium' ($64 spend, 1 order at 71% ACoS) dragging campaign to 52% ACoS vs 35% breakeven.
📄 Keyword Breakdown → Broad - Vitalene Magnesium Glycinate
Increase Top-of-Search to 40% on D3+K2 Exact — 3.8x ROAS
Campaign has 3.8x ROAS with keyword 'vitamin d3 k2 5000 iu' at 18.2% ACoS and 14.1% CVR. Top-of-search captures highest-intent buyers.
📄 Campaign Bidding Config → Exact - Vitalene D3+K2 5000IU
Harvest 'best magnesium for muscle cramps' to Exact campaign
Search term has $124 spend, $892 sales, 28 orders at 13.9% ACoS in Broad campaign. Proven high-intent keyword — isolate in exact-match for bid control.
📄 Harvest Candidates → Broad - Vitalene Magnesium Glycinate
PPC Performance
Campaign-level metrics · Last 30 days
Ad Spend
$19,640
↑ 3.1% vs prior
Ad Sales
$51,290
↑ 18.4% vs prior
ACoS
38.3%
↓ 4.1pp vs prior
ROAS
2.61x
↑ 12.3% vs prior
Campaigns 32 active
| Campaign | Status | Type | Spend | Sales | ACoS | Trend | ROAS | Orders |
|---|---|---|---|---|---|---|---|---|
| Exact - Vitalene D3+K2 5000IU | enabled | MANUAL | $4,210 | $16,012 | 26.3% | ↓ 3.2pp | 3.80x | 512 |
| Broad - Vitalene Magnesium Glycinate | enabled | MANUAL | $3,840 | $8,928 | 43.0% | ↓ 5.8pp | 2.33x | 298 |
| Auto - Discovery - Omega-3 Premium | enabled | AUTO | $2,890 | $6,358 | 45.5% | ↑ 2.1pp | 2.20x | 214 |
| Exact - Multivitamin 60ct | enabled | MANUAL | $2,140 | $7,062 | 30.3% | ↓ 4.5pp | 3.30x | 231 |
| PT - Competitor ASIN Targeting | enabled | PRODUCT_TARGETING | $1,960 | $3,528 | 55.6% | ↑ 8.3pp | 1.80x | 118 |
| Phrase - Probiotic 50 Billion CFU | enabled | MANUAL | $1,780 | $4,806 | 37.0% | ↓ 6.2pp | 2.70x | 156 |
| Brand Defense - Vitalene | enabled | BRAND | $890 | $5,340 | 16.7% | ↓ 1.1pp | 6.00x | 178 |
| Auto - Discovery - D3+K2 | enabled | AUTO | $1,420 | $2,556 | 55.6% | ↑ 3.4pp | 1.80x | 86 |
SKU Intent Panel
Operator context injected into every AI analysis run
VTL-D3K2
Vitamin D3+K2 5000IU — 120 Softgels
ActiveHero SKUDEFEND RANKING
Revenue
$31,240
Net Margin
28%
Stock
84
Days Cover
12d
AGENT CONTEXT
#1 revenue driver. Restock PO arriving in 8 days (3,000 units). Scale back ad spend 20% to stretch remaining stock but DO NOT pause campaigns — defend page 1 ranking.
VTL-OMEGA
Omega-3 Premium Fish Oil — 90 Softgels
Restock IncomingHero SKUDEFEND RANKING
Revenue
$18,670
Net Margin
22%
Stock
210
ACoS Override
50%
AGENT CONTEXT
Restock arriving April 12 (2,500 units). Maintain ranking aggressively. Accept higher ACoS until restock lands — this is our fastest-growing SKU.
VTL-MAG
Magnesium Glycinate 400mg — 180 Capsules
ActiveLong Tail
Revenue
$14,890
Net Margin
19%
Stock
1,420
Days Cover
85d
Weekly Report Preview
Automated email sent every Monday at 9am ET
Circes
WEEKLY PERFORMANCE REPORT
2026-03-23 — 2026-03-29
Vitalene Supplements
AI AGENT ANALYSIS
This week I applied 12 optimizations across 8 campaigns, focusing on negating wasted search terms in the Omega-3 and Magnesium Broad campaigns, and increasing top-of-search placement on D3+K2 Exact (our best performer at 3.8x ROAS). Revenue grew 14.2% WoW to $20,603 while TACoS dropped from 27.4% to 23.8% — the organic flywheel is clearly active. Key concern: D3+K2 stock at 12 days — I've scaled back spend 20% to stretch inventory until the PO arrives April 8.
Key Performance
Revenue
$20,603
↑ 14.2%
Ad Sales
$12,823
↑ 11.8%
Organic
$7,780
↑ 18.1%
Ad Spend
$4,910
↑ 2.8%
ACoS
38.3%
↓ 4.1pp
TACoS
23.8%
↓ 3.6pp
Actions Taken (8)
Add Negatives3
Adjust Placement2
Lower Bids2
Strategy Change1
CIRCES · AI-POWERED PPC MANAGEMENT · CIRCES.AI
Inventory
5 active SKUs · 2 alerts
Total On Hand
4,804 units
across 5 SKUs
Avg Days of Cover
66 days
1 critical · 1 warning
Products
| SKU | Product | Price | On Hand | Inbound | Velocity (7d) | Days Cover | Reorder By | Risk |
|---|---|---|---|---|---|---|---|---|
| VTL-D3K2 | Vitamin D3+K2 5000IU — 120 Softgels | $28.97 | 84 | 3,000 | 7.2/day | 12d | OVERDUE | CRITICAL |
| VTL-OMEGA | Omega-3 Premium Fish Oil — 90 Softgels | $32.99 | 210 | 2,500 | 7.5/day | 28d | Apr 5 | WARNING |
| VTL-MAG | Magnesium Glycinate 400mg — 180 Capsules | $24.99 | 1,420 | 0 | 4.8/day | 85d | May 18 | HEALTHY |
| VTL-MULTI | Daily Multivitamin for Adults — 60ct | $19.99 | 890 | 0 | 3.1/day | 62d | May 2 | HEALTHY |
| VTL-PROB | Probiotic 50 Billion CFU — 60 Capsules | $26.99 | 2,100 | 0 | 2.4/day | 142d | — | OVERSTOCK |
Keyword Lab
Discover, harvest, and negate — powered by search term data
Top Harvest Candidates High performers ready for exact match
| Search Term | Campaign | Clicks | Spend | Sales | ACoS | Orders | Score |
|---|---|---|---|---|---|---|---|
| best magnesium for muscle cramps | Broad - Magnesium | 180 | $124 | $892 | 13.9% | 28 | 94 |
| vitamin d3 k2 supplement | Auto - D3+K2 | 312 | $215 | $1,247 | 17.2% | 42 | 91 |
| omega 3 fish oil high epa dha | Broad - Omega-3 | 145 | $100 | $659 | 15.2% | 20 | 88 |
| magnesium glycinate for sleep | Broad - Magnesium | 98 | $68 | $449 | 15.1% | 15 | 85 |
| multivitamin for men over 40 | Auto - Multivitamin | 87 | $60 | $340 | 17.6% | 11 | 82 |
Top Wasted Search Terms High spend, zero orders — negate these
| Search Term | Campaign | Clicks | Spend | Orders | Action |
|---|---|---|---|---|---|
| vitamin d for dogs | Exact - D3+K2 | 31 | $47.80 | 0 | |
| fish oil pills cheap | Broad - Omega-3 | 42 | $38.20 | 0 | |
| magnesium oxide 500mg | Broad - Magnesium | 38 | $34.10 | 0 | |
| prenatal vitamins gummies | Auto - Multivitamin | 29 | $28.40 | 0 | |
| probiotic for cats | Phrase - Probiotic | 24 | $22.60 | 0 |